Fit to search…Bing

Posted by melting on May 28, 2009

In the last week search seems to be on peoples mind.  Well in all honesty search is on almost every web traveler all day long.  With the internet came gobs of data available to the masses.  This data was fit to consume, if only you can find it.  Thus the birth of the search engine.

In the beginning, they were bad…very bad.  I would spend hours trying to find a specific nugget of information. Having the knack for coming up with that perfect search term made you are person worth knowing.  That all changed when Google came around and made the world searchable.  

Fast forward to today where Google has blown away all of the players and left only a few left to pick up the scraps.  Enter Microsoft.  Microsoft has branded its search in many ways over the years and are now branding it once again.  Microsoft has announced Bing.  To be fair this does seem to be a bit more than a rebrand.  This even seems like something I would like to check out.  

I will check it out for a couple reasons.  One of the trends that people dub web 2.0 is a simplification.  Making all the data that the internet has brought easier to use, manage, and interact with.  Search seems to only have taken on the pastel colors and perhaps the dynamic suggestion bar.  Bing seems to be embracing that some information isn’t worth clicking multiple times.  Some of the ways Bing will try to do that is by bringing weather, directions, and travel all into the search window.  

I think the concepts are sound, but as with anything that seeks to bring information in the user interface has to be impeccable.  I will save my skepticism for a later post when I can actually use it.Until then I will see what other ways WolframAlpha can impress me. 


FeedBurner serving AdSense at a feed near you.

Posted by melting on Jun 1, 2008

FeedBurnerOn Friday FeedBurner has done the unthinkable, it announced it will begin serving AdSense in publishers feeds. In case the sarcasm didn’t come through, this announcement has been expected ever since the large company from Mountain View CA, Google, acquired them in mid 2007.

I am sure in that time period the sales teams have been fully integrated in order to provide more options to customers who want more options to reach their customers. The perfect next step for Google is to integrate AdSense and AdWords into all the feeds that are served by FeedBurner.

I have noticed Feeds have extra inventory that is easily filled by Google’s behemoth of an add biz. The next big thing is the final roll-out of AdSense for feeds.

Read the full news release via TechCrunch