Comments from the Hulu Chief
Posted by melting on Apr 29, 2009
Jason Kilar recently made an apearance on Tech Ticker sitting in an interview with Sarah Lacy, a well know technology reporter. This three part series shed a little insight into Hulu’s balance between the users, the content creators, and the advertisors.
One could argue the only customer in the equation is the advertisers since they are buying the product. The advertisers are paying for the eyeballs of millions of viewers. Along these lines Jason discussed about his high CPM rate over traditional TV broadcasts. Hulu seems to be going where few startups these days are, and that is tackling monetization from the start. Jason likens Hulu to that of early TV shows that have a lower ratio of ad time to content. Hulu certainly is in a dance to please advertisers as well as users and content providers.
As far as users are concerned there were a few items that Jason could did not divulge. Many in the tech industry are hoping for a wonderful iPhone app. This could likely be a challenge due to the lack of a flash plugin or available API on the iPhone. As an aside, Jason please create this iPhone app and leak the story to me 
Finally, though Jason did not talk directly about how his investors (Fox and NBC) are viewing his product, but didn’t seem to show signs of tension.
